Program Schedule*
| Friday – October 24 | |
| 8:00AM | Registration Check-In Opens |
| 9:00-Noon | Pre-Conference Workshop: Building a Solid Foundation learn the basics of growing lavender with Tracy Ketts |
| 12:00-1:30 | Lunch on your own |
| 1:30-3:00 | Conference Opening Sessions Internet & Marketing are NOT Four-Letter Words email and website marketing with Susan Harrington |
| What Could Possibly Go Wrong? business strategies and risk management with Sarah Bader and Skip Morley |
|
| 3:30-5:00 | Are You Ready for Your Close-Up? video production with Maryellen McCulloch |
| Getting Intimate With Lavender essentials and essences of lavender oil with Michael Lemmers and Mesha Munyan |
|
| 6:00-8:00PM | Welcome Reception Sponsored by the Oregon Lavender Association – Exhibits Open |
| Saturday- October 25 | |
| 7:30AM | Registration Check-In Opens |
| 8:30-9:45 | General Session/Welcome Ann Louhela, Project Director Specialty Crop Institute Western Nevada College |
| 9:45 | Exhibits Open |
| 10:00-11:00 | One Plant, A Cast of Thousands plant propagation with Victor Gonzales |
| It’s Not Rocket Science lessons learned from agritourism with Tom Frei |
|
| More Than a Sleep Support: A Comparative Review of the Notable Biological Potential of Various Lavender Species the benefits of lavender with Dorene Petersen |
|
| 11:15-12:15 | The Plants Are Here, Now What!? plant care and feeding with Victor Gonzales |
The New ’Wave in Distillationsmall-scale oil distillation with Andy Van Hevelingen |
|
How Ya Gonna Get ’em Down to the Farm?cooperative marketing using farm tours with Jae Heidenreich |
|
| 12:30-2:00 | Luncheon/General Session Featured Guest Speaker |
| From “Buy Local” to “American Grown” how you can join the Slow Flowers Movement with Debra Prinzing |
|
| 2:00 | Exhibits Re-open |
| 2:30-3:30 | So Many Varieties, So Little Space lavender varieties update with Sarah Bader |
| Taking the Farm to ‘Main Street’ expanding beyond the farm with Sarah Richards |
|
| Farm Law: The 10 Essentials legal strategies for farmers with Steve Seymour |
|
| 3:45-4:45 | A Taste of Lavender a flavor-filled tour of culinary lavender with Chris Mulder |
| Make It, Market It, Heartland-Style manufacturing and marketing products on the farm with Mike Neustrom |
|
| What’s the Buzz All About? an introduction to beekeeping with John Edwards |
|
| 5:30-7:00 | ![]() Networking Reception and More Sponsored by USLGA |
| 8:00PM | Exhibits Close |
| Sunday – October 26 | |
| 8:00AM | Exhibits Open |
| 9:00-11:30 | General Session |
| National Conference Update | |
| Ask Andy Anything (about lavender that is) with Andy Van Hevelingen |
|
| Speakers Panel Q & A with the best “in the field” | |
| 11:30-Noon | Wrap-up: Final Awards and Recognitions |
| 1:00PM | Exhibits Close |
*subject to change

Welcome Reception Sponsored by the Oregon Lavender Association – Exhibits Open
