Program Schedule*

Friday – October 24
8:00AM Registration Check-In Opens
9:00-Noon Pre-Conference Workshop: Building a Solid Foundation
learn the basics of growing lavender with Tracy Ketts
12:00-1:30 Lunch on your own
1:30-3:00 Conference Opening Sessions
Internet & Marketing are NOT Four-Letter Words
email and website marketing with Susan Harrington
What Could Possibly Go Wrong?
business strategies and risk management with Sarah Bader and Skip Morley
3:30-5:00 Are You Ready for Your Close-Up?
video production with Maryellen McCulloch
Getting Intimate With Lavender
essentials and essences of lavender oil with Michael Lemmers and Mesha Munyan
6:00-8:00PM Oregon Lavender AssociationWelcome Reception Sponsored by the Oregon Lavender Association – Exhibits Open
Saturday- October 25
7:30AM Registration Check-In Opens
8:30-9:45 General Session/Welcome
Ann Louhela, Project Director
Specialty Crop Institute

Western Nevada College
9:45 Exhibits Open
10:00-11:00 One Plant, A Cast of Thousands
plant propagation with Victor Gonzales
It’s Not Rocket Science
lessons learned from agritourism with Tom Frei
More Than a Sleep Support: A Comparative Review of the
Notable Biological Potential of Various Lavender Species
the benefits of lavender with Dorene Petersen
11:15-12:15 The Plants Are Here, Now What!?
plant care and feeding with Victor Gonzales
The New Wave in Distillation
small-scale oil distillation with Andy Van Hevelingen
How Ya Gonna Get em Down to the Farm?
cooperative marketing using farm tours with Jae Heidenreich
12:30-2:00 Luncheon/General Session
Featured Guest Speaker
From “Buy Local” to “American Grown”
how you can join the Slow Flowers Movement with Debra Prinzing
 2:00  Exhibits Re-open
2:30-3:30 So Many Varieties, So Little Space
lavender varieties update with Sarah Bader
Taking the Farm to ‘Main Street’
expanding beyond the farm with Sarah Richards
Farm Law: The 10 Essentials
legal strategies for farmers with Steve Seymour
3:45-4:45 A Taste of Lavender
a flavor-filled tour of culinary lavender with Chris Mulder
Make It, Market It, Heartland-Style
manufacturing and marketing products on the farm with Mike Neustrom
What’s the Buzz All About? 
an introduction to beekeeping with John Edwards
5:30-7:00 USLGA Logo web
Networking Reception and More

Sponsored by USLGA
8:00PM Exhibits Close
Sunday – October 26
8:00AM Exhibits Open
9:00-11:30 General Session
 National Conference Update
 Ask Andy Anything (about lavender that is)
with Andy Van Hevelingen
 Speakers Panel Q & A with the best “in the field”
11:30-Noon Wrap-up: Final Awards and Recognitions
1:00PM Exhibits Close


*subject to change


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